Blogging for your business is important. Here’s why.
- Google and competing search engines value current, meaningful content when indexing and ranking web pages. Blogging is ideal for this role.
- Using social media platforms, each blog post acts as a gateway to your website.
- By using links internal to your blog posts, you can direct visitors to other web pages to learn more about you and convert them to prospects.
- Blogging expands your overall content, increasing your credibility as an expert.
Each blog post fulfills two roles:
1. It’s an information resource.
The post delivers on the promise communicated from the links from your social media properties – i.e. clicking through will connect with useful information.
2. It’s a traffic cop.
With the visitor now reading the post, you use the post and the web page layout to motivate your visitor to stay, learn more and sign up for something, using links.
Some links are embedded in the text of the blog, leading to deeper, more detailed content on static web pages.
Other links are part of Calls to Action (CTAs) that encourage the reader to share personal information (their email address, for example) in return for signing up for a newsletter, white paper, a demo or introductory consultation, or even committing directly to a purchase.
Read this next post on setting up your blog page template and the arranging blog post elements