Twitter has announced a new approach that expands the use of the 140-character limit by excluding certain types of content.

Starting today, @names in replies, attached media (images, videos, and polls) and quoted Tweets will no longer be counted against the 140-character limit. This will allow more complete conversational language with (hopefully) better expression without sacrificing the characters on content and name references.

Here’s the May Twitter post that previously announced these features covering:

  • Replies: @names will no longer count toward the 140-character count.
  • Media attachments: photos, GIFs, videos, polls, or Quote Tweets no longer count as characters.
  • Retweet and Quote Tweet yourself: For when you want to expand on a previous tweet or feel like a good one went unnoticed and is deserving of more attention.

Also, Goodbye to .@. This simplifies the rules for Tweets that start with a username. New Tweets that begin with a username will reach all your followers.  You no longer have to use the ”.@” convention to broadcast Tweets broadly.