Lead Conversion Blog

Featured Posts

The Big Picture - 10 step overview

Crossing the Digital Marketing Chasm Part One - CONNECT

Learn about keywords and how they apply across your website and the Web

Crossing the Digital Marketing Chasm Part Two - CONVINCE

Strategies to retain traffic and motivate visitors to take an action

Use Marketing Automation to maximize conversion

Crossing the Digital Marketing Chasm Part Three - CONVERT

Nurture your leads by personalizing their experience with your business

Post Library

October Newsletter

The Best B2B Lead Generation Practices (cont'd) We're focused on helping you improve your web site traffic conversion rate to deliver more on-line lead opportunities. We do this through optimizing web page design and using proven conversion strategies. In this...

Getting Started with Google My Business

Google My Business (GMB) is Google’s answer to on-line platforms targeting small and medium businesses. GMB combines a number of previously launched Google services including Google+, Google Places, Adwords, YouTube and Analytics under one umbrella. GMB also provides...

The Importance of A/B Testing Web Content

What It Is and Why It Works A/B Testing has become an essential tool in measuring the effectiveness of on-line marketing and web pages. A/B testing, or split testing, is a controlled experiment done with actual website visitors. The goal is to identify what changes to...

12 Essentials for Landing Pages

The Conversion Challenge Competition for website traffic is fierce and the traffic your website captures is precious. Improving your conversion rate, taking visitors to prospect level and ultimately customer is essential. Here are the top twelve elements of a...

Make Your Blog Posts Stand Out

Setting Up Your Blog for Success Creating an effective blog page layout Maximizing post effectiveness Optimizing your post for on-line search Page Layout – Make Your Blog Easy to Navigate Set up your blog inside your website (i.e. your blog is integrated under your...

Your Blog’s Job

Blogging for your business is important. Here's why. Google and competing search engines value current, meaningful content when indexing and ranking web pages. Blogging is ideal for this role. Using social media platforms, each blog post acts as a gateway to your...

August Newsletter

[vc_row][vc_column width="1/6"][/vc_column][vc_column width="5/6"][vc_column_text] Best B2B on-line lead generation practices Welcome to the start of the 10-part series covering all critical elements for a successful and effective on-line presence. 10 Essential Steps...

5 Key Features of Successful Websites

Managing First Impressions By the end of this year there will be over 1 BILLION web sites on-line, all competing for a share of the 6 BILLION daily searches on the Internet. Once discovered, your web site has very specific entry points where you get to make a good...

Keywords – the Foundation of On-line Lead Generation

The Role of Keywords In most cases your potential clients are two-thirds of the way through their buying process before they decide to contact you. After identifying their problem/need, they are on-line searching for information and evaluating alternatives. To be...

10 Essential Steps for On-Line Lead Generation

When you market your B2B company on-line, you worry less about expense – most social media tools are either free or cheap. You worry more about wasting time. There are ways to efficiently maximize your efforts on-line and measure the results as well. Let’s assume your...

3-Step Process to Building Your Email Lists post-CASL

Much of the discussion around the Canadian Anti-Spam Legislation (CASL) relates to efforts to clean up/reconfirm existing lists. This post summarizes key email consent conditions and the three key steps going forward to expand your email lists. CASL’s intent is to...